The one-two punch for telling your brand story
ONE: SQUARE OFF
There are two people in the ring; you and your competitor.
You're both vying for the attention and loyalty of your ideal customer, and you only have a few seconds.
The winner of this round is the one that delivers the most relevant message!
The KAPOW is your brand story that is so compelling, it grabs at the heart and the head of your ideal customer.
IMAGES + COPY = YOUR BRAND STORY
COME TO THE RING PREPARED
TWO: DROP THE GLOVES
abandon civility & USE YOUR bare fists
Today, businesses are starting to understand that people develop loyalty to a brand when they feel an emotional connection to them.
When you have blockbuster brand story, then you'll have pretty good odds of making them feel some emotional connection towards you.
Don't lose another prospect who can't see how you're different from anyone else.
USES FOR STORYTELLING
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